Delivering Organizational Structures at UKG
Empowering Customers with Intuitive Org Visualization
The Challenge
UKG provides HR, payroll, and workforce management tools, but customers—especially senior leaders—struggled to visualize, budget, and model their organizations effectively.
Users saw UKG’s existing tools as outdated compared to competitors, and retention was at risk. To stay ahead, we needed to create an intuitive, future-forward org visualization tool that met user expectations and strengthened customer loyalty.
My Role & Approach
As a Design Architect, I led UX strategy, research synthesis, and design execution to ensure our solution was customer-centric and impactful.
Key Contributions:
🔹 Collaborated on competitor & customer research to define needs.
🔹 Developed high-fidelity prototypes based on real workflows.
🔹 Created a compelling vision & storyboard to align leadership.
🔹 Led iteration to refine the product.
🔹 Ensured WCAG 3.0 compliance for accessibility.
The Process: From Research to Reality
🔍 Understanding the Landscape
Through competitor analysis and customer interviews, we found that customers saw org visualization as a baseline feature, not an add-on. To retain users, we needed to wow them with innovation.
🎨 Building a Vision Through Storytelling
I developed a storyboard depicting a department merger after an acquisition, helping leadership see the tool’s real-world impact and rallying support for our direction.
🛠️ Designing & Testing for Success
We built high-fidelity prototypes and conducted multiple rounds of user testing to refine our designs. Every iteration improved usability, and we ensured full accessibility compliance to meet industry standards.
The Impact: Driving Business Success
🚀 60% of test participants expressed interest in beta testing.
🚀 Secured $20M in funding to launch the project.
🚀 Strengthened customer retention & positioned UKG as an industry leader.
By grounding our approach in research, storytelling, and iterative design, we delivered a high-impact solution that met real customer needs.
Final Thoughts
✅ User research & storytelling drove stakeholder buy-in.
✅ Prototyping & iteration ensured we solved real pain points.
✅ The $20M funding secured proved the business impact of great design.
